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Lake Superior is the inspiration behind the brand, True Blue. 

Fifty years ago, the Hendrickson family planted their first blueberry bushes near the rugged shoreline of Lake Superior in the Upper Peninsula of Michigan. Despite the long, harsh UP winters, the berry crop prospered, benefitting from the warming influence known as the “lake effect.”  Today, these original heirloom plants are still producing tasty luscious berries.

True Blue is our artisanal small-batch jam made with hand-picked Lake Superior blueberries,  Boreal Juniper Gin from the folks at Vikre Distillery in Duluth, Minnesota, and then kicked up a notch with sage, juniper berries and hickory smoked salt.

It’s fresh, pure, and just a bit tart, like the UP!  Enjoy!

Panel 1

Farm Story

The Hendrickson’s planted their first berry plants fifty years ago on rugged property on Lake Superior in the western end of the Upper Peninsula of Michigan.  Truth be told, the property was mostly an attempt by my parents to keep the seven siblings– ages seven to 17– out of mischief.

Fall at the Farm
Fall at the Farm

Strawberries were first, followed by raspberries, and finally the blueberries.  Long hours were spent in the field planting, weeding, pruning, and of course, picking berries, but the reward at the end of the day was a refreshing cold dunk in Lake Superior.

And it turns out, the blueberry plants loved the acidic, mineral rich soil.  Thanks to the temperature buffering known as lake effect, the land around the Great Lakes benefit from a moderated climate, making it ideal for orchards and fruit. These natural forces together provide the crucial tartness and flavor necessary for a mouth-watering blueberry.

American Pickers
American Picker

Our first product, True Blue, is the culmination of a lot of hard work on the berry farm  — heirloom berries now — and a tribute to my brother, Buck, who looked after them for all those years.


Panel 2


Drop us a line; we’d love to hear from you!

Panel 3

News on the Blues

One morning in July, a freak storm ripped up the road to the farm.  Sadly, three people lost their life.  Property and roads sustained millions in damage.  All incoming roads were impassable and the harvest almost didn’t happen.  Luckily the Road Commission gave it their all, and temporary repairs were completed.  Just in time for berry picking.